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Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024

Thought leadership: As an in-app DSP built with a north star of adapting to device ID-less advertising, Dataseat (now part of Verve Group) has a unique view of how Apple SKAdNetwork and Google Privacy Sandbox are impacting app advertisers now–and what we expect to see in the near future.

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As digital advertising moves away from device IDs and welcomes a new era of privacy-conscious practices, two prominent players have taken the stage to redefine ad campaigns on iOS and Android. Enter Apple SKAdNetwork and Google Privacy Sandbox, two privacy-centric solutions that, while fundamentally aligned, chart divergent paths in revolutionizing Ad Tech.

As an in-app DSP built with a north star of adapting to device ID-less advertising, Dataseat (now part of Verve Group) has a unique view of how both of these technologies are impacting app advertisers now–and what we expect to see in the near future.

Read the full article here.

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