“This is going to be a period of massive change and thrash within mobile.”, as put by Upptic’s latest deep dive into Apple’s AdAttributionKit.
As advertisers and developers navigate this new reality, AdAttributionKit brings both exciting prospects and significant challenges. While there is the fact that it enhances privacy by limiting data granularity and managing first-party data, critics worry about its impact on ad targeting precision and campaign measurement.
Gamesforum takes a look at the new framework, and what it might mean for the mobile gaming industry.
Read the full article at Gamesforum.
