Scaling mobile performance in 2026: Five shifts within known constraints

Brian Altman, VP of CTV Sales at Dataseat (part of Verve), examines how the most meaningful shifts are not driven by new channels or frameworks, but by how teams structure learning, allocate budget, and determine where incremental performance is generated. Against this backdrop, he identifies five shifts that will shape mobile performance marketing in 2026.

Read more at Business of Apps.