Verve DSP (Formerly Platform161)

Buying Suite With Endless Possibilities

Experience programmatic activation that’s modular, rapid, and affordable.

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Collage of people, devices, ad formats, and images of the Verve DSP platform

100% Customizable

Customized

Transparent Pricing

Cognitive

Privacy-Centric Buying

Transparent

Local Focus, Global Scale

Global

One Size Does Not Fit All

No two media planners or buyers are alike. Your budget, objectives, data assets, creatives, targeting, and reporting are different. Therefore, we offer the flexibility to customize a DSP to your campaign needs and operational outcomes with additional modules and flexible APIs to build the DSP that fits your goals.

Intuitive Campaign Management UI

Customizable bidder

Flexible data onboarding

Local supply and integrations

Customizable reporting stacks

Custom billing integrations

From Discovery to Purchase, Plan and Deliver Outcomes at Every Step

Plan

Activate

Optimize

From Discovery to Purchase, Plan and Deliver outcomes at every step.

Plan

Multi-Screen Planning

Unify your marketing budget optimally, across all devices and digital channels. Streamline your brand presence through key decision stages in the customer journey.

Campaign Types

Branding
User acquisition
Retargeting
Performance

Channels

Desktop
Mobile
CTV
DOOH

Buying Model

Programmatic guaranteed
Private marketplace
Open marketplace

Activate

Effortless Media and Data Activation

Activate your first-party CRM data and people-based graphs from identity partners, or use our proprietary audiences at scale across channels and on any media format of your choice.

Media

Display
Video
Native
Audio

Data Activation

First-Party CRM
Identity graphs
Proprietary audiences

Activate - Illustration of the UI of a DSP on a laptop

Optimize

AI-Powered Optimization

Access high-quality media sourced through direct publisher relationships on our omnichannel marketplaces. Automate inventory management and execute your guaranteed or non-guaranteed cross-channel spends with confidence.

CPA, CPC, CPE, CPM, CPI
Viewability
Video completion rate
Creative optimization

Privacy-Centric Audiences That Beat Cookies and Identifiers

Get a complete range of privacy-centric audiences built from consented data signals and curated from our first-party and third-party inventory sources.

Contextual Targeting: Target relevant moments by analyzing content in real time.

Universal IDs: Use privacy-centric, shared IDs to activate audiences without cookies.

Cohorts: Activate audiences securely on mobile devices, without using IDFA or GAID.

Geotargeting

Time and day

Carrier

Operating system

Device type and model

Data segments

Video size

Browser

Contextual

Viewability

Above the fold

Cookieless

Conquesting

Frequency capping

Dynamic

Powered by Outcome-Driven, Glass Box AI

Decision Engine

Automated prediction models and decision logic, combined with a custom bidder, continually optimize towards outcomes to maximize your return

Analytics Engine

Log-level data, combined with powerful analytics, tells you what drives conversions and where you can further optimize

Fraud Defense

Robust, quality frameworks and partnerships prevent any instances of fraud, safeguarding every dollar spent

Solutions

No Matter What Your Goals Are, We Have a Solution

When it comes to driving campaign results, it’s critical to have proven solutions that have helped brands capture the attention of their audiences globally.

Contextual Targeting

Maximize outcomes without identifiers. Discover, analyze, and activate 100% of programmatic traffic using our next-generation contextual engine, powered by Beemray.

Smart Tagging

Data segmentation made easy! Get the flexibility of building robust customer profiles, and tweak them to your liking, while complying to digital privacy regulations.

Cookieless Tracking

Track success without the use of third-party cookies. The server-side solution also allows for measuring both post-click as well as post-view conversions.

Smart Retargeting

Built to help you focus targeting budgets on high-value prospects, the omnichannel solution delivers >45% increase in efficiency versus standard retargeting.

Flexible Data Visualization

Our flexible connection to Google Data Studio allows you to blend, combine, visualize, and make your campaign data work your way, for your process.

Dynamic Creative Optimization

Deliver dynamic creatives with control over the layout, brand identity, and rules that facilitate the best possible alternative products in the creative.

High-Impact Creatives

Built-in creative integrations allow you to deliver high-impact units without any setup hassles, campaign discrepancies, and much more cost efficiently.

Smart Creatives for DOOH

Smart Ads combine your first-party data with custom algorithms to power unique DOOH creative campaigns that deliver on an average 8% sales uplift for brands.

Here’s How Leading Brands Deliver Success With Verve

Hövding Increases Sales by 30% With First Programmatic DOOH Campaign With Verve Group

Turkish Airlines Increases Engagement With Intercontinental DOOH Campaign

How Toyota Used Programmatic OOH to Give Hybrid Car Sales a Huge Boost

Otrinatura Embarks On a
Cross-Channel Campaign With Verve Group

Our Services

More Than Just Technology

We put our hearts and minds behind your success. Get access to dedicated growth, tech, and creative experts who will guide you with best practices to stay ahead of the curve, every single day.

Creatives

No need to spend countless hours making your ads look pixel perfect. We’ve got you covered.

Engineering

Leverage our expert engineering team to tackle your toughest problems.

Strategy

Work with our campaign strategists to identify winning campaign strategies.

Flexible, Affordable, and Transparent — There’s Something for Everyone

Choose from our custom range of service solutions, whether you are a small, medium or enterprise customer.

In-house

Your campaigns, your way. Take media buying and trading in-house with our intuitive UI.

Managed

Have no programmatic expertise? Let our experts guide and help you grow your campaigns.

Whitelabel

Select your desired DSP setup and bring your brand to life for your clients quickly.

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Contact Us

Verve DSP is a modular and flexible programmatic buying suite offering brands and agencies a multitude of solutions to reach their audiences.

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