Turkish Airlines increases engagement with the first multichannel intercontinental DOOH campaign

Summary

Turkish Airlines leveraged Verve DSP (formerly known as Platform161) to announce the new Istanbul Airport to the world while strengthening the brand name. Learn how Turkish Airlines used hyper-local mobile ads and digital out-of-home (DOOH) screens to reach the right consumers.

Objective

• Deploy a creative tech-driven method to harness awareness
• Drive mobile engagement in a harmonious, interactive way