New inventory boosts daily revenue 56X for AppStock

Opportunity

AppStock integrated with Verve Group’s in-app exchange, PubNative, in mid-2022. In the process, Verve Group uncovered a pool of untapped demand. This unused demand needed premium, high-performing supply.

AppStock values building long-term relationships in the advertising ecosystem. Partnering with Verve Group opened an opportunity to target buyers on a range of premium apps that complement Appstock’s marketing reach and scale. 

Solution

AppStock leveraged its integration with PubNative to unlock exclusive supply from Verve Group, reaching diverse, engaged audiences worldwide. The team used a phased test-and-learn approach to add new ad formats and enter new geos. Post-bid monitoring ensured brand safety and prevented invalid traffic (IVT).

AppStock gave Verve Group firsthand access to its new campaigns, allowing Verve Group to customize configurations to benefit everyone involved.

Above all, proactive communication and developing a deep understanding of both AppStock and Verve Group’s platforms were key to success.

Results

• 56X avg. daily revenue increase
  (pre-partnership vs. Dec. 2023)
  
• 303% more impressions
  (YoY)
  
• 168% avg. daily revenue increase
  (QoQ)
  
• 70% more impressions
  (QoQ)