How Toyota Used Programmatic DOOH To Boost Hybrid Car Sales

Summary

Toyota partnered with Verve DSP (formerly known as Platform161) to increase awareness for Toyota’s hybrid vehicles in a market with slower adoption rates for new technology. Learn how Verve Group conquered the digital gap by using interactive digital out-of-home (DOOH) creatives to maximize media spend.

Objective

• Raise awareness for Toyota’s hybrid vehicles
• Use dynamic, targeted, and relevant campaign messaging on digital billboards to grab attention