How Toyota used programmatic DOOH to boost hybrid car sales
August 18, 2021
Summary
Toyota partnered with Verve Group’s DSP to increase awareness for Toyota’s hybrid vehicles in a market with slower adoption rates for the new technology. Learn how Verve Group conquered the digital gap by using dynamic digital out-of-home (DOOH) creatives and precision targeting to maximize media spend.
Objective
- Raise awareness for Toyota’s hybrid vehicles – at scale
- Grab attention with dynamic, targeted, and relevant campaign messaging on DOOH screens
44%+increase in sales, year-over-year
13%of slots bought during peak traffic
10XHigher CTR