How Toyota used programmatic DOOH to boost hybrid car sales

Summary

Toyota partnered with Verve’s DSP to increase awareness for Toyota’s hybrid vehicles in a market with slower adoption rates for the new technology. Learn how Verve conquered the digital gap by using dynamic digital out-of-home (DOOH) creatives and precision targeting to maximize media spend.

Objective

  • Raise awareness for Toyota’s hybrid vehicles – at scale
  • Grab attention with dynamic, targeted, and relevant campaign messaging on DOOH screens

Results

  • 44%+ increase in sales, year-over-year
  • 13% of slots bought during peak traffic
  • 10X Higher CTR
Verve and Toyota
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