How Toyota used programmatic DOOH to boost hybrid car sales

Summary

Toyota partnered with Verve Group’s DSP to increase awareness for Toyota’s hybrid vehicles in a market with slower adoption rates for the new technology. Learn how Verve Group conquered the digital gap by using dynamic digital out-of-home (DOOH) creatives and precision targeting to maximize media spend.

Objective

• Raise awareness for Toyota’s hybrid vehicles – at scale
• Grab attention with dynamic, targeted, and relevant campaign messaging on DOOH screens