How Toyota used programmatic DOOH to boost hybrid car sales

August 18, 2021

Summary

Toyota partnered with Verve DSP (formerly known as Platform161) to increase awareness for Toyota’s hybrid vehicles in a market with slower adoption rates for new technology. Learn how Verve Group conquered the digital gap by using interactive digital out-of-home (DOOH) creatives to maximize media spend.

Objective

  • Raise awareness for Toyota’s hybrid vehicles
  • Use dynamic, targeted, and relevant campaign messaging on digital billboards to grab attention

44%+YoY Increase in Sales

13%Of Slots Bought During Peak Traffic

10XHigher CTR