GSK’s Otrinatura Embarks On a Cross-Channel Ad Campaign With Verve Group

Summary

GlaxoSmithKline‘s Otrinatura, represented by Publicis, wanted to increase its brand awareness using a cross-channel approach of digital out-of-home (DOOH) and mobile. By using Verve DSP’s algorithm, weather-based creatives were used to target audiences in real time.

Objective

• Target audiences using a cross-channel approach
• Increase overall brand awareness for Otrinatura’s products during peak flu season