GSK’s Otrinatura Embarks On a Cross-Channel Ad Campaign With Verve Group
August 18, 2021
GlaxoSmithKline‘s Otrinatura, represented by Publicis, wanted to increase its brand awareness using a cross-channel approach of digital out-of-home (DOOH) and mobile. By using Verve DSP’s algorithm, weather-based creatives were used to target audiences in real time.
- Target audiences using a cross-channel approach
- Increase overall brand awareness for Otrinatura’s products during peak flu season