GSK’s Otrinatura embarks on a cross-channel ad campaign with Verve


GlaxoSmithKline‘s Otrinatura, represented by Publicis, wanted to increase its brand awareness using a cross-channel approach of digital out-of-home (DOOH) and mobile. By using Verve DSP’s algorithm, the team targeted audiences across channels in real time with weather-based creatives.


  • Target audiences using a cross-channel approach
  • Increase overall brand awareness for Otrinatura’s products during peak flu season


  • 500K+ Impressions

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