Hövding Increases Sales by 30% With Verve Group

Summary

Swedish brand Hövding leveraged Verve Group’s expertise in running digital out-of-home (DOOH) campaigns. In collaboration with UZE Mobility, Verve Group helped Hövding increase its sales by 30%, while simultaneously encouraging a safer cycling environment in Berlin using new DOOH techniques.

Objective

• Promote Hövding’s protective neck airbag for cyclists to drive uplift in website visits and sales
• Encourage a safer cycling environment for Berlin cyclists