Summary
Swedish brand Hövding leveraged Verve’s expertise in running digital out-of-home (DOOH) campaigns. In collaboration with UZE Mobility, Verve helped Hövding increase its sales by 30%, while simultaneously encouraging a safer cycling environment in Berlin using new DOOH techniques.
Objective
- Promote Hövding’s protective neck airbag for cyclists to drive uplift in website visits and sales
- Encourage a safer cycling environment for Berlin cyclists
Results
- +30% sales increase*
- 1.5M+ impressions
- +38% increased German web traffic*
*in comparison to the previous year
