Hovding increases sales by 30% with Verve Group

January 22, 2021

Summary

Swedish brand Hövding leveraged Verve Group’s expertise in running digital out-of-home (DOOH) campaigns. In collaboration with UZE Mobility, Verve Group helped Hövding increase its sales by 30%, while simultaneously encouraging a safer cycling environment in Berlin using new DOOH techniques.

Objective

  • Promote Hövding’s protective neck airbag for cyclists to drive uplift in website visits and sales
  • Encourage a safer cycling environment for Berlin cyclists

+30% sales increase*

1.5M+ impressions

+38% increased German web traffic*

*in comparison to previous year