annual sales increase
impressions
annual increase in website visits from Germany
Category: Advertiser
Solution: Verve DSP
Region: Global
“At Hövding, we are always looking to test new, innovative advertising campaigns in a variety of formats. Verve and the other partners involved in this programmatic DOOH campaign were instrumental in making it a success.”
Anna Katarina Skogh
Director of Marketing & Communications, Hövding
Opportunity
Hövding sought to promote its protective neck airbag for cyclists and drive uplift in website visits and sales while simultaneously encouraging a safer cycling environment for Berlin cyclists.
Solution
Using Verveʼs quality inventory — together with UZE mobility, HYGH, Walled, and Awarion — a collaborative DOOH campaign was created. Utilizing geotargeting capabilities of Platform161 (now Verve DSP) and UZE Mobility, 140 DOOH displays in Berlin’s central area within a 1km radius of stores selling Hövding’s products were identified. Over 1.55M playouts were purchased on these displays to target cyclists in the area.
About Hövding
Hövding is a Swedish company that launched an airbag bicycle helmet in 2011. The Hövding airbag is an innovative alternative to helmets for cyclists.