demand partner
revenue increase
Category: Publisher
Solution: HyBid SDK
Region: Global
“Our partnership with Verve has proven to be really valuable as they guided us every step of the way in integrating their function-rich SDK. Weʼve seen great performance after switching from ad tags, and weʼre looking forward to growing the relationship even further.”
Nils Breitmar
Growth Manager, Hornet
Opportunity
Hornet, the world’s leading queer social networking app, was looking for a global monetization partner that would deliver excellent support in maximizing ad revenues. Hornet wanted to see better performance and revenue uplift across their key markets, which included Thailand, Indonesia, Brazil, and the US. They also sought to increase fill rates by integrating a lightweight monetization SDK.
Solution
Hornet started by integrating Verveʼs ad tag in its iOS app as an entry point to the waterfall setup — but they quickly switched to the HyBid SDK to access more advanced features and capabilities. After integrating Verveʼs SDK, Hornet saw excellent results for its social networking app across a range of different markets, including Thailand, Indonesia, and Turkey. Overall, they achieved a revenue increase of 40% compared to the revenue generated via ad tags. The ease of integrating the HyBid SDK allowed Hornet to quickly accomplish this great performance without any burden on their developers.
About Hornet
Hornet is a location-based queer social networking and online dating application for men. The app also contains city guide books and LGBT-specific news. Hornet boasts over 100 million users worldwide.
