Krispy Kreme Leverages Customer Loyalty To Increase Brand Engagement

April 20, 2021

Summary

Leading quick-serve restaurant (QSR) Krispy Kreme partners with Verve Group to drive engagement and inspire loyalty during National Doughnut Day. Discover how the classic doughnut and coffeehouse chain exceeded engagement benchmarks and drove positive brand engagement with Verve Group’s custom audience segmentation.

Objective

  • Drive engagement and inspire brand loyalty with current customers
  • Engage new customers to visit Krispy Kreme stores

2.31%Tapped-To-Map

+25%Industry Benchmarks

:26 SecondsAverage Engagement Duration