Brand+ Marketplace formerly Smaato

Brand awareness sells for a premium

Maximize revenue potential through high impact formats in a marketplace built for forging direct connections with advertisers ready to engage.

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Combine your audience with top brand demand to create a win-win situation

Boost the effectiveness of your inventory by partnering with 90 of the Fortune 100 top brands and agencies. With Verve’s Brand+ Marketplace, you can leverage ID and ID-less signals to drive engagement across mobile, connected television, and web. Eliminate redundancies with packaged inventory deals that make the most of every impression.

Speak directly to the right brands

Leverage advanced targeting and strategic revenue optimization tools to boost your ad revenue.

Direct-sourced demand

Access high-quality demand from 100+ DSPs and direct relationships with agencies and brand advertisers.

Deal curation

Amplify demand by exclusively curating your inventory for advertisers.

Data enrichment

Enrich bidstreams with exclusive data signals, including behavioral, contextual, and third-party universal IDs, for better audience representation.

All of the power, less of the hassle

The Verve Brand+ Marketplace has a comprehensive suite of features for publishers like you to maximize ad revenue while streamlining operations.

High-impact ad experiences

Deliver engaging ads across interstitial, video, and native formats on Mobile, CTV, and Web.

Seamless integration

Supports integration with all ad servers, SDKs, and APIs, ensuring flexibility and ease of use.

Private Marketplaces

Package inventory for higher eCPMs and better fill rates through Private Marketplace deals.

Privacy compliance

Stay compliant with GDPR, CCPA, and COPPA regulations, and utilize Apple’s SKAN and other privacy tools.

Versatile, multi-platform monetization

Don’t limit your revenue streams to a single demand source. The Verve Brand+ Marketplace helps you scale monetization effort by making the most of your audiences across all your properties.

For mobile app’s

Take advantage of the Smaato NextGen Mobile SDK to scale ad revenue with high-quality brand demand and enriched data signals.

For connected TV

Connect with premium CTV demand sources through direct advertiser and agency partnerships.

For web & cross-channel

Curate consistent ad experiences and messaging across web, mobile, and CTV with comprehensive data enrichment and targeting.

Technical features

Global data centers
Latency-free ad delivery and scalability across NAM, APAC and EU.

IAB OpenRTB compliant
Standardized ad delivery and transparency.

Regulatory Compliance
Compliant with CCPA, GDPR, COPPA and more.

Supports Sellers.json and App-ads.txt

Contextual and cohort categorization
Supports ID-less addressability that are in line with IAB definitions.

Independent measurement partners
Viewability supported by IAB OMSDK, fraud prevention by Human and Pixalate, and attribution with integration with MMPs and Apple’s SKAN/AppAttribution API.

Member of Prebid and IAB Tech Lab

Betty Wan at Liftoff

Business Development and Partnership

“The team consistently proves that they are dedicated to helping us reach our goals. Brand+ impressed us with one of the fastest ramp-up periods of any of our new supply partners.”