Contextual Web (Moments.AI)

Be seen on the content they remember

Captivate web users at the most opportune moments with real-time contextual targeting that enhances mind share and compliance all at once.

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Harness powerful web page signals to reach consumers the moment news breaks

Get ready for the most effective way to run contextual ad campaigns. Moments.AI™ analyzes performance levers like keywords, semantics, meta tags, and more within 10 milliseconds, equipping you with the insights you need to activate precision targeting. Our safety and suitability measures unlock confident targeting in more than 700+ market segments.

All the agility, none of the risk

Empowering advertising tools to captivate the right audiences every time.

Real-time analysis

Draw out actionable targeting signals from the real-time data analysis of visual content analysis, keywords, semantics, meta tags, and more.

Flexible targeting options

Use Moments.AI™ for both custom segments and over 700 standard categories that are adaptable to a range of campaign needs.

Zero-risk data handling

Protect user data with a contextual approach that avoids personal identifiers such as cookies to stay compliant and trustworthy.

Brand integrity, scaled

We put the guardrails in place to ensure that speed won’t sacrifice your brand values, reinforcing our commitment to move faster and fix things.

Brand safety

Contextual analysis ensures ads are placed in brand-safe environments, aligned with your brand values.

Quality score metrics

Provides metrics such as sentiment, recency, and attention, ensuring targeted and effective campaigns.

Zero-risk data

Contextual is not prone to data breaches, leakage, and 100% safe for consumers, as well as granularly adjustable to brands.

Reach more users at their peak attention

70% of all views on a web article can happen within the first 48 hours. With Moments.AI’s real-time analysis, you can instantly target these segments.

Sports Coverage

Strengthen your brands’ association with sports. Target content that keeps fans up to date with the latest scores, trades, rumors, and stories in the sports world.

Breaking News

Be where people start their day and surround key topics that align to your brand’s vertical to stay top of mind while steering clear of non brand safe content.

Entertainment Gossip

Show up next to the latest trends and influential moments. Your brand is there as the latest unfolds to stay top of mind across all sites.

Katie Mcbrien

Systems Engineer

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Katie Mcbrien

Systems Engineer

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Harness attention at the most lucrative moments

Explore how Moments.AI™ can elevate your marketing efforts with advanced, privacy-compliant targeting solutions.

Related Content

Winners announced for 2023 Digiday Awards Europe In the news: Verve wins "Best Contextual Targeting Offering" in the 2023 Digiday Awards Europe.

Back to Basics: Contextual advertising for beginners

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Back to Basics: Contextual advertising for beginners Now that cookies and identifiers are taking leave, contextual advertising is back on center. In this article, we’ll shed light on the concept of contextual advertising, and whether it is the answer to a new identity-less era.

Contextual targeting: What’s all the fuss about?

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Contextual targeting: What’s all the fuss about? In our 2022 Media Planner’s Strategy Guide to Mobile and CTV, we give valuable insights to guide you through your media planning in 2022.

Verve partners with Getty Images to enhance contextual targeting

Verve partners with Getty Images to enhance contextual targeting Press release: Verve, in partnership with Getty Images, a preeminent global visual content creator and marketplace, announced the launch of Visual Intent.

Do you really know what you get from contextual targeting?

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Do you really know what you get from contextual targeting? When you step away from the creative, the marketing, and the pretty pictures that we use in ad tech, the services that our industry delivers are rather homogenous. I work with some of the world’s most incredible people with remarkable insights, yet I often like looking at the things I do from a 30,000-foot point of view. How much different does the technology that Verve delivers differ from our peers? We all talk about privacy and value transparency in one form or another. We all talk about business outcomes and value-add in one form or another. And for those that provide contextual targeting, we talk about how our technology and platform delivers a brand’s content at the point when media, data, and technology come together. When I fly down to the granularity of our business to look at how Verve truly differentiates itself, the proof is in the pudding. There is a ton of substance beyond the style — and most importantly, there is truth and trust to be found in what we do. It’s not enough for us to tout differences… Like any finely tuned machine, Verve has been conducting different exercises to validate where and how it holds competitive advantage. One piece of technology that I have tremendous interest in is Moments.AI™, Verve’s contextual targeting solution. While contextual targeting is not a new advertising construct, it has received a lot of new interest with third-party cookie depreciation looming on the horizon. We asked ourselves a rather simple question: How much better is our contextual solution than those of our competitors? Better yet, we also asked TPA Labs to help us independently answer the question and verify our claims that we hold some advantage over industry peers. Verve went to TPA Labs claiming that Moments.AI™ can contextually target content on the open web on the same day as the content is published. We have been able to show how this could enable advertisers to advertise alongside highly relevant new content while it was attracting large audiences. Now, we wanted someone else to say it for us, independently of our point of view or position. TPA conducted a 24-hour campaign targeting new sports-related content in the UK and Germany. Running the campaign for 24 hours on a Saturday during the football season meant there would be lots of relevant content published, and provided a clear timeframe within which the content had to be published. To measure the success of Moments.AI™, we would determine the percentage of impressions that were served on URLs published on the Saturday, and compare it against the same metric of the two alternative vendors. …unless others can tout them with us. Thankfully, TPA Digital independently verified that Verve’s contextual ad targeting is more accurate at targeting new and relevant content than leading alternatives. Put another way, nearly 45% of impressions delivered as part of this test were wasted. Verve was able to show its efficiency by reducing waste and delivering stronger impact and ROI. Not only were we wowed, but we also got to wondering how many contextually-targeted programmatic advertising campaigns fail to deliver against their most basic objectives. If I am an agency planner, strategist or brand manager, I would want to know the validity of any associated ad spend. The TPA Digital test proves that if brands want to better connect with consumers through contextually-relevant advertising, they must commit to working more closely with partners to earn full value from technologies available to them. I invite you to learn more about the research and explore our findings. The industry has seen the power of contextual targeting, but Verve wants to wield that power in more exciting ways, all for client benefits. The best part of contextual targeting is how it helps capture the meaningful moments that matter to brands and customers. When we are successful doing that, everyone wins faster. Ask us how we do it — and do it well.

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