About this deal
The basketball enthusiasts audience package is built for brands that want to stay in front of fans all season long—from opening tip through March tournaments and playoff runs. This audience segment combines behavioral and contextual signals to reach consumers actively engaging with basketball content across devices and media.
Whether they’re following brackets, news, or pro rivalries, this package puts your brand in the middle of the action.
Campaign objective
Reach fans actively engaging with basketball coverage, scores, and commentary.
Align with seasonal spikes in fan interest around major games and tournaments.
Drive impact across second-screen viewers, fantasy players, and everyday fans.
Custom targeting
This package uses a prebuilt audience segment focused on football-related content and behaviors.
Users streaming highlights, checking scores, and tracking college and pro teams.
Viewers engaging with basketball-focused lifestyle, culture, and entertainment content.
Fans participating in fantasy leagues, brackets, or sports betting platforms.

Contextual alignment
While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the basketball season.

Ad formats
- CTV
- In-app
- Web
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.

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Apps across CTV, mobile, and web channels
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