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Labor Day audience package

The Labor Day audience package connects your brand with consumers looking for end-of-season deals, weekend sales, and back-to-routine essentials.
Powered by Verve’s audience targeting capabilities, this package delivers efficient, cross-screen performance across CTV, in-app, and web.

Active year-round | Optimized for Labor Day retail promotions.

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About this deal

The Labor Day audience package helps brands engage with consumers as they wrap up summer and lean into long weekend retail events. From major markdowns and clearance sales to fall prep and essentials, this audience segment targets shoppers searching, comparing, and converting in real time.

Activated via Verve’s Labor Day audience segment, the package is built for scale and simplicity—bringing your brand front and center during one of Q3’s biggest shopping weekends.

Campaign objective

  • Reach deal-seeking consumers browsing promotions and seasonal sales.

  • Maximize campaign visibility across long weekend shopping windows.

  • Drive conversions with timely, high-intent audience alignment.

Custom targeting

This package leverages a prebuilt audience segment built around observed Labor Day shopping behaviors.

  • Users engaging with end-of-summer sales, clearance events, and long weekend deals.

  • Shoppers browsing retail, home, apparel, and back-to-routine essentials.

  • Consumers showing intent across categories like furniture, appliances, outdoor, and travel.

Contextual alignment

While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the Labor Day retail period.

Ad formats

  • CTV
  • In-app
  • Web

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Our offerings include coverage in the following regions:

  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America

 

For tailored coverage details, please contact us.

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About the Verve Brand+ Marketplace Deals Library

Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.

  • Seamless integration with top demand-side platforms (DSPs)
  • Access auction and reserved deals

Global scale and reach

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Users monthly
0 B+
Daily ad requests
0 B+
Global presence
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Countries reached

Scaled network
0 K+

Apps across CTV, mobile, and web channels

Among the top
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Ad exchanges globally

3 easy steps to set up your deal

  • Complete the form below.

  • Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.

  • Once everything is confirmed, your account manager will send you the Deal ID to activate.

Ready to activate?

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