About this deal
The Labor Day audience package helps brands engage with consumers as they wrap up summer and lean into long weekend retail events. From major markdowns and clearance sales to fall prep and essentials, this audience segment targets shoppers searching, comparing, and converting in real time.
Activated via Verve’s Labor Day audience segment, the package is built for scale and simplicity—bringing your brand front and center during one of Q3’s biggest shopping weekends.
Campaign objective
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Reach deal-seeking consumers browsing promotions and seasonal sales.
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Maximize campaign visibility across long weekend shopping windows.
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Drive conversions with timely, high-intent audience alignment.
Custom targeting
This package leverages a prebuilt audience segment built around observed Labor Day shopping behaviors.
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Users engaging with end-of-summer sales, clearance events, and long weekend deals.
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Shoppers browsing retail, home, apparel, and back-to-routine essentials.
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Consumers showing intent across categories like furniture, appliances, outdoor, and travel.

Contextual alignment
While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the Labor Day retail period.

Ad formats
- CTV
- In-app
- Web
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.

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