Digital OOH Advertising Trends and Takeaways
How forward-thinking brands are unlocking DOOH’s untapped potential to drive high-impact, privacy-safe campaigns.
As brands and agencies plan campaigns, emerging channels like connected TV (CTV) and digital out-of-home (DOOH) are driving innovation and shaping omnichannel strategies. While CTV dominates budget increases, DOOH remains a vastly underutilized channel brimming with potential. With its ability to reach audiences at scale, provide privacy-safe targeting, and leverage real-time data, DOOH offers a unique opportunity for brands to stand out from the competition. This report examines survey data from industry leaders to uncover the untapped opportunities in DOOH and provide actionable insights for integrating this channel into a comprehensive marketing approach.
What you’ll learn
- How DOOH complements CTV and other channels to create a seamless omnichannel experience.
- Insights into the current underinvestment in DOOH and how early adopters can gain a competitive edge.
- Key benefits of DOOH, including privacy-safe contextual targeting and real-time dynamic messaging.
- Strategies for maximizing DOOH’s potential in your marketing mix.
