WEBINAR

Navigating the impact of Android Privacy Sandbox for in-app

Cookies will now remain on Chrome with user choice, but what about Android in-app identifiers? Join Verve for an insightful fireside chat with industry leaders to explore the Android Privacy Sandbox and its impact on the future of advertising.

Presented by

Speakers

What you'll learn

Exclusive insights

Learn from ad tech leaders about ecosystem-wide collaboration between DSPs, SSPs, and MMPs for privacy-focused solutions.

Testing and adoption insights

Understand the current status of Android Privacy Sandbox components, their testing availability, and strategies for successful adoption.

Android vs. iOS

Gain expert views on how Android’s Privacy Sandbox differs from Apple’s privacy measures and what lessons can be transferred.

Future action steps

Receive practical advice on preparing for changes in the post-identifier advertising landscape.

Gaylord Zach

Head of Mobile Product at Verve

Gaylord Zach, based in Berlin, Germany, is currently the Head of Mobile Product at Verve, where he leads Verve’s mobile privacy initiatives, including the Privacy Sandbox. Previously, Gaylord was a co-founder of the second screen app TVSMILES, which pioneered cross-device programmatic advertising back in 2013. Gaylord holds a Dipl.-Ing. in Software Engineering & Microelectronics and has worked in digital media roles across Germany, France, the UK and the USA. With his robust skillset that combines software engineering, programmatic advertising and privacy regulations, he contributes vast and valuable insights to the industry.

David Philippson

Founder & CEO of Dataseat

David is the Founder & CEO of Dataseat, the transparent contextual mobile DSP designed for app and game developers. In 2022 Dataseat was acquired and became part of Verve. Previously David founded Ad-X tracking, one of the pioneer MMPs or App Attribution platforms which was acquired by Criteo in 2013. David performed multiple roles during 4 years with Criteo including GM mobile solutions where he built Criteo’s in-App retargeting business. He is an active commentator, advisor & investor in multiple adtech & gaming start-ups.

Peggy Anne Salz

Journalist/ Analyst / Strategist at MobileGroove

Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. As a journalist, analyst, consultant, in-demand online talent and founder of MobileGroove—a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups—Peggy produces webinars, podcasts, and video shows to educate marketers on the latest mobile and app trends, customer engagement and experience, and how brands and businesses can grow sustainably through values-driven marketing and CX innovation.

Ray Brusca

Strategic Partnerships Manager for the Privacy Sandbox initiative at Google

Ray is a Strategic Partnerships Manager for the Privacy Sandbox initiative at Google, where he leads engagements with mobile adtechs. Immediately prior, he was the founding SPM for SDK programs at Google Play. Before entering adtech, Ray was an early member of the Commercial business development team at Palantir Technologies. He holds a BA from Princeton and an MBA from Wharton, where he was a Palmer Scholar.

Roy Yanai

AVP of Product

Roy Yanai is the AVP of Product – Measurement at AppsFlyer. Over the past 7 years, Roy led different product areas within AppsFlyer including Data Exchange, Analytics, Incrementality and iOS solution. Currently, Roy leads the product efforts for AppsFlyer’s attribution and measurement products. Prior to AppsFlyer, Roy served as CEO & Head of Product at Mego – a startup aimed to solve eCommerce delivery pains and founded HackIDC – Israel’s largest Hackathon.