Real-time relevance, real results
Moments.AI redefines speed in contextual targeting head-to-head
The reality of contextual
We all know behavioral-based advertising is at risk due to the decline of cookies. But what you may not know is that not all contextual solutions offer the same precision. Many hinge on basic strategies like keywords and location. To maintain a competitive edge, it’s crucial to leverage a contextual solution that goes beyond surface-level targeting. It’s now more important than ever to leverage a solution that perfectly aligns ads with audience interest.
Crawling and classifying new web pages often takes over 24 hours. This means that content can become old news before it’s crawled, indexed, and targetable by many contextual platforms. In fact, 80% of pageviews are in the first 24 hours, and almost 100% occur within 48 hours.*
It’s more clear than ever that speed is the key to contextual success. And, to make an impact, a contextual targeting solution must align advertisers’ ads on the latest, greatest content.
*Chartbeat
The revelation
Verve’s contextual solution, Moments.AI, disrupts the norm. It has the ability to contextually target content on the very day of its publication and we’ve achieved an astounding 96% of impressions on URLs within the same campaign day.
Moments.AI’s technology redefines the contextual game, enabling advertisers to align their ads seamlessly with fresh, relevant content, tapping into its substantial audience for unparalleled engagement.
The recognition
This head-to-head test proved Moments.AI’s unparalleled same-day targeting capabilities, earning the 2023 Digiday Awards Europe for “Best Contextual Targeting.”
