Breaking Up
With IDFA

A Guide to the New World Order
Apple is expected to enforce IDFA opt-in beginning in Spring 2021. We have put together select resources and checklists to ensure your campaign and monetization plans are not disrupted.

‘Limit Ad Tracking’ Is the New Normal

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, apps are required to get permission from users through the AppTrackingTransparency framework to target them using the device identifier.

Here’s how you can stay prepared

For Publishers

Future-Proof Your App From Loss of Monetization and Compliance Risks

For Advertisers

Take Steps To Safeguard Campaign Targeting KPIs

Is There a Better Alternative To IDFA?

Unlike identity solutions that require PII such as user email address, on-device audiences are built within a user’s device and are trusted by advertisers and publishers alike as the preferred alternative to IDFA based targeting.

✓ Built securely on the user device; anonymized and privacy-compliant.

✓ Based on contextual signals from device, app and advertising data.

✓ Uses proprietary machine learning algorithms to ensure targeting precision.

If you are interested in testing anonymized targeting or monetizing on-device audiences, do drop us an email at breakingupwithidfa@verve.com.

We’d love to help.