Unlock new perspectives on addressability and performance
Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not.
The comprehensive “Addressability & Performance Best Practices Study” offers timely analysis on the current state of identity, what to expect in the next 6-18 months, and identifies critical gaps during this transitional period. With all-new insights from leading advertisers/agencies and publishers/media companies, the report reveals benchmarks for both the buy and sell sides. You'll also find expert analysis with fresh perspectives on prioritizing identifier-free options across all channels.
What you’ll discover:
- Buy-side and sell-side benchmarks: Current practices and future plans of top brands, agencies, publishers, and media companies regarding addressability and privacy.
- Key trends: How the industry is accessing more first-party data, trends in monetization, and the level of automation being adopted.
- Addressability across channels: Opportunities and challenges, especially in fast-growing areas like mobile in-app and connected TV (CTV).
- Future-proof strategies: Insights into the expected shifts over the next six to eighteen months as the industry continues to evolve.
