Author: Courtney Reich

Read the latest blog posts from Author: Courtney Reich

New research on the personalization-privacy paradox

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The Personalization-Privacy Paradox: What 4,000 users told us about ads

November 12, 2025

FAST Opportunity: Why ad-supported streaming is the smartest bet in CTV right now

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Free Ad-Supported Streaming TV: The best bet in CTV advertising

November 4, 2025

2025 In-app User Privacy Report: New research reveals relevance is the key to ad-supported growth

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New research reveals relevance is the key to ad-supported growth

October 30, 2025

Guide to Programmatic Deals

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Back to Basics: Guide to programmatic deals

October 28, 2025

Mobile user sentiment about data privacy changed in 2025

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The Evolving Privacy Mindset: What 2025 data reveals about user willingness to share

October 21, 2025

Back to Basics: Guide to mobile video advertising

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Back to Basics: Mobile video ads

September 23, 2025

Holiday pre-packaged deals

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Holiday campaign performance, powered by curated deals

September 16, 2025

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How to make casual games brand-ready

September 3, 2025

AI Ad Paradox: Search gets pricier, programmatic gets smarter

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The AI Ad Paradox: Search gets pricier, programmatic gets smarter

August 28, 2025