Basketball enthusiasts audience package
The basketball enthusiasts audience package connects your brand with highly engaged viewers following their favorite teams, checking scores, streaming highlights, and debating every play.
Delivered through Verve’s audience targeting capabilities, this package reaches users across CTV, in-app, and web environments.
Active year-round | Optimized for pro and college basketball seasons.
About this deal
The basketball enthusiasts audience package is built for brands that want to stay in front of fans all season long—from opening tip through March tournaments and playoff runs. This audience segment combines behavioral and contextual signals to reach consumers actively engaging with basketball content across devices and media.
Whether they’re following brackets, news, or pro rivalries, this package puts your brand in the middle of the action.
Campaign objective
- Reach fans actively engaging with basketball coverage, scores, and commentary.
- Align with seasonal spikes in fan interest around major games and tournaments.
- Drive impact across second-screen viewers, fantasy players, and everyday fans.
Custom targeting
- This package uses a prebuilt audience segment focused on football-related content and behaviors.
- Users streaming highlights, checking scores, and tracking college and pro teams.
- Viewers engaging with basketball-focused lifestyle, culture, and entertainment content.
- Fans participating in fantasy leagues, brackets, or sports betting platforms.
Contextual alignment
While this package uses audience targeting, ads appear in brand-safe environments with elevated engagement during the basketball season.
Ad formats
- CTV
- In-app
- Web
Activate
Our offerings include coverage in the following regions:
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
For tailored coverage details, please contact us.
About the Verve Brand+ Marketplace Deals Library
Select curated inventory package deals that enable advanced targeting with ID-less and ID-based signals, cross-device insights, and user, device, and contextual attributes to effectively reach your target audience.
- Seamless integration with top demand-side platforms (DSPs)
- Access auction and reserved deals
Global scale and reach
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Users monthly
Daily ad requests
Countries reached
Apps across CTV, mobile, and web channels
Among top ad exchanges globally
3 easy steps to set up your deal
- Complete the form below.
- Our dedicated team will get back to you within 24 business hours with all the details you need for a successful setup and to answer any campaign targeting questions.
- Once everything is confirmed, your account manager will send you the Deal ID to activate.
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