Brand+ Marketplace formerly Smaato

Capture attention on the big and small screen

Amplify high impact ads on connected television and mobile with a marketplace built with premium supply.

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A full library of opportunities to connect with your audience

Plug in to the same brand center exchange that’s trusted by 90 of the top Fortune 100 brands. The Verve Brand+ Marketplace equips you with audience curation tools you need to activate ID and ID-less targeting. Maximize awareness across ad formats like interstitials, video, and native ads.

What the Verve Brand+ Marketplace delivers

Unparalleled audience and inventory control for brands, agencies, and DSPs.

Curated audience packages

Activate handpicked audiences with deals in our Private Marketplace. Uncover and target highly engaged users based on their interests and behaviors, even in ID-less environments.

Direct brand safe inventory

Access over 10,000+ pre-vetted MFA free publishers. Providing a brand-safe environment across categories like sports, entertainment, finance, and more.

Sequential messaging across screens

Harness Verve’s ID Graph to deliver engaging and consistent multi-screen ad experiences that is optimized by ad format. Coordinate your delivery and make the most out of your ad spend.

Features for multi-channel solutions

Maximize brand engagement and conversion with a suite of features across multiple screens, including mobile, CTV, and web.

Advanced targeting and optimization

Enhance your brand campaigns with advanced targeting capabilities and optimization tools. Behavioral audiences built from Mobile SDK Data and 3P Data vendors.

Inventory diversity and direct supply path

Access to chart-topping apps across key verticals including (streaming, gaming,utility, finance, lifestyle, news, sports, weather, etc.) via direct connection to all leading mediation and bidding platforms. Ensures pricing efficiency and more transparency/control over ad placements.

Enterprise technology that scales

Scalability to deliver and render ads in any key market, fast and seamlessly.

Get started on your favorite DSP today with:

Open
exchange

Plug in with standard and custom openRTB to maximize campaign reach on connected TV and mobile inventory, globally.

Auction
packages

Select pre-built packages that combine targeted inventory and tailored audiences, curated to meet specific KPIs with reliable performance.

Custom
deals

Connect with us to create custom targeting strategies as unique as your audience. Unlock more tools and options for better results.

Technical features

Global data centers
Latency-free ad delivery and scalability across NAM, APAC and EU.

IAB OpenRTB compliant
Standardized ad delivery and transparency.

Regulatory Compliance
Compliant with CCPA, GDPR, COPPA and more.

Supports Sellers.json and App-ads.txt

Contextual and cohort categorization
Supports ID-less addressability that are in line with IAB definitions.

Independent measurement partners
Viewability supported by IAB OMSDK, fraud prevention by Human and Pixalate, and attribution with integration with MMPs and Apple’s SKAN/AppAttribution API.

Member of Prebid and IAB Tech Lab

Julian Salinas, Manager

Ad Operations at Whisper

“Our top partner on Google EB. With their personal account management, we have achieved excellent results, including a 9X revenue increase."

Francesca Lim Li-Wen

Marketing Analyst at Tripledot Studios

“The account manager supports us in many ways, providing valuable insights and practical support.”

Maryse Maître

User Acquisition and Monetization Manager at Tap Nation

“It is a very powerful network in terms of advertising, especially for banners. We use it widely among our inventory and it has helped up improve our monetization performance.”