Cetaphil increases brand engagement with dynamic weather creatives

Learn how Verve helped Cetaphil increase brand awareness with its custom audience segmentation and dynamic creatives.

Summary

Top consumer packaged goods (CPG) company Cetaphil partners with Verve to increase brand awareness and purchase consideration among target consumers. Learn more about how Cetaphil reached its target audience by building custom segments and displaying dynamic creatives based on weather patterns.

Objective

Increase brand awareness in the beauty category
Drive sales and purchase consideration by serving timely ad creatives on the benefits of Cetaphil’s moisturizer during winter