average engagement time
CTR for cold conditions
CTR for snow and rain
Category: Publisher
Solution: Managed service
Region: United States
Opportunity
Cetaphilʼs goal was to increase brand awareness as well as drive sales and purchase consideration by serving timely ad creatives on the benefits of Cetaphilʼs moisturizer during winter.
Solution
Verve built custom audience segments targeting women who shopped at or lived close to stores selling Cetaphil products. Dynamic ads were triggered to display when certain weather conditions were met.
Results
Ads were triggered only during specific weather conditions, which proved to be powerful in increasing engagement rates. Consumers were also able to find the nearest store selling Cetaphil products with the help of turn-by-turn directions with a quick tap.
- 43 seconds average engagement time
- 1.12% CTR for cold conditions
- 0.79% CTR for snow and rain
About Cetaphil
Cetaphil is a skincare company known for its focus on sensitive skin. Founded in 1947 by a pharmacist, it has become a widely-recommended brand by dermatologists for its effective and gentle approach to skincare.
