Summary
Top consumer packaged goods (CPG) company Cetaphil partners with Verve to increase brand awareness and purchase consideration among target consumers. Learn more about how Cetaphil reached its target audience by building custom segments and displaying dynamic creatives based on weather patterns.
Objective
- Increase brand awareness in the beauty category
- Drive sales and purchase consideration by serving timely ad creatives on the benefits of Cetaphil’s moisturizer during winter
Results
- :43 Seconds Average Engagement
- 1.12% CTR for Cold Conditions
- 0.79% CTR for Snow and Rain
