Summary
Leading consumer packaged goods (CPG) brand Crabbie’s partners with Verve to launch its signature drink in the US and to increase store visits. Learn more about how Crabbie’s increased brand awareness with tap-to-map creatives and by targeting unique audience segments.
Objective
- Increase brand awareness for Crabbie’s alcoholic ginger beer in the US
- Influence consumers to purchase Crabbie’s beers from local stores
- Run an omnichannel campaign for increased engagement
Results
- 79,341 Incremental Store Visits
- 5.25% Tap-To-Site Rate
- :22 Seconds Average Engagement
