Summary
Leading media sales house Digital Venture partnered with Verve to set up a Private Marketplace (PMP) deal in order to target its premium inventory for their client, a top auto brand in the region, for their upcoming campaign during the Ramadan season. Learn how Verve supported Digital Venture by offering a bespoke, curated, brand-safe Programmatic Guaranteed deal to reach unique users in key markets during Ramadan.
Objective
- Target premium mobile in-app inventory within the MENA region
- Reach engaged users during the Ramadan season and maximize campaign performance
Results
- 1.6M Unique Devices
- 2.9M Impressions
