Case Study

Jampp scales reach with quality inventory from Verve

Verveʼs transparent, premium mobile ad inventory powers Jamppʼs programmatic UA growth worldwide.

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15%

reduction in CPI

2X

increase in conversion rates

“Verve has been a valuable partner in helping us further grow our programmatic user acquisition product.

Leveraging Verveʼs transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic share.”

Tomás Yacachury

Strategic Partners Manager, Jampp

Opportunity

After launching their 100%-programmatic products, Jampp became more selective than ever with their choice of partners. Jamppʼs goals were to offer customers quality, transparent inventory and to expand activity to broader global markets. With a long tradition of offering high-quality supply at global scale, Verve was an ideal partner for Jampp.

Solution

Jampp leveraged Verveʼs premium supply to further
strengthen their value proposition to customers. Jampp expanded their reach in Latin America while driving growth across new markets, strengthening both its user acquisition and app retargeting products.

About Jampp

Jampp, part of the Affle group, is a programmatic advertising platform for mobile apps. Founded in 2013, the company leverages machine learning to empower apps to reach new users and increase post-install conversions.