Case Study

Meitu generates 2x more revenue with Verve’s Ad Tag

Verveʼs focus on premium demand resulted in a 2X revenue increase for Meituʼs photo-editing apps.

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280%

revenue increase on Android

86%

revenue increase on iOS

“After integrating Verveʼs Ad Tag and API, weʼve seen excellent results and a major increase in revenue on our BeautyPlus app. Verve is a trusted partner that allows us to access high-quality international demand without jeopardizing the in-app experience.”

Cyrion Wang

Programmatic Head, Meitu

Opportunity

Meitu wanted a flexible yet effective solution for monetizing its photo-editing apps, particularly BeautyPlus, using a reliable and transparent partner that would help maximize its programmatic ad revenue.

Solution

Meitu chose to integrate Verveʼs monetization technology via its Ad Tag and API in an effortless process without adding additional weight to its apps. Leveraging Verveʼs premium and global demand, Meitu increased its revenue by 280% on BeautyPlus for Android and 86% for iOS. Meitu was also able to maintain a positive user experience within their apps, allowing them to fill and serve more branding ads.

About Meitu

Meitu develops products that streamline the production of image, video, and design, while striving to advance industry digitalization through related solutions. The Meitu App is a must-have photo and video editor with over 1 billion users worldwide.