Meitu generates 2x more revenue with Verve’s Ad Tag

Meitu doubled its revenues by integrating Verve’s effective programmatic advertising solutions.

revenue increase on Android
200 %
revenue increase on iOS
0 %

Summary

Meitu‘s partnership with Verve helped them switch their performance business to more effective programmatic advertising solutions, resulting in higher yields and lower maintenance. Learn how the leading Chinese publisher doubled its revenues by integrating Verve’s programmatic ad solutions in this case study.

Objective

  • Find a flexible yet effective solution for monetizing photo-editing apps
  • Access high-quality international demand without disrupting the user experience
  • Work with a reliable and transparent partner to maximize ad revenue

Results

  • +280% revenue increase on Android
  • +86% revenue increase on iOS