average interstitial video watch time
post-click engagement to site
Category: Advertiser
Solution: Managed service
Region: United States
Opportunity
Warner Bros. wanted to build brand awareness around the theatrical release of its supernatural horror movie and drive ticket sales.
Solution
Verve identified horror film enthusiasts and Hispanic moviegoers (who typically comprise one-third of horror film viewers) as target audience segments for the campaign. These custom segments were based on moviegoersʼ buying and watching activity, and Hispanic moviegoers were identified based on in-app language preferences and device settings. Attendees of Vidcon, the worldʼs largest online video conference, were also served video ads when in and around the conference venue.
Verve geofenced movie theaters across the US during the filmʼs opening weekend and served engaging creative messaging via expandable video to drive consideration at the moment of ticket purchase.
About Warner Bros.
Warner Bros. is a leading global media and entertainment company headquartered in Burbank, California. The company is one of the “Big Five” American film studios.
