A step-by-step guide to bringing advertisers, consumers, and mobile together at the cutting edge of evolving data and tech.
For digital advertisers, the marketplace is always in motion — a mobile-only ecosystem in which the consumer expects and demands that the brands they love will connect them with moments that are relevant on the devices they use the most.
The smartphone is the consumer’s mobile hub, and their mobile hub is where publishers, advertisers, agencies, and marketers meet to create the next generation of creative experiences. It’s these contextualized, personalized, anticipatory interactions that drive positive campaigns and fuel conversion lift. It is in these moments that we discover the underlying — and overarching — value of Movement Science, a deeper understanding of mobile device movement and the consumers we want to reach.
None of this comes easily.
To help bring the campaign-building advantages of Movement Science into focus, in the pages that follow we’ve rounded-up and answered the queries we hear advertisers ask the most. Each question and answer highlights strategies and tactics that put Movement Science in the hands of brands. And each sidebar and data point further defines the critical steps for bringing advertisers, consumers, and mobile together at the cutting edge of evolving data and tech.
Sometimes the steepest challenge between brands and a complete picture of the mobile consumer is knowing the first and most important questions to ask. Learn more by downloading our new eBook: Movement Science: An Advertiser’s Guide to Activating Mobile Device and Location Signals.
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Mobile in combination with digital out-of-home is the feul to realize out-of-home audience-based targeting. Mobile is paving the way of DOOH.
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