Thought leadership: There are rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
Thought leadership: Purpose-built marketplaces are specialized platforms are designed to cater to specific marketing goals, whether it’s driving immediate actions or building long-term brand awareness.
Though leadership: App publishers and ad tech partners must fight against the exclusivity and secrecy of today’s walled gardens with openness and transparency — and an important tool for accomplishing this is an open-source ad SDK.
In the news: New research shows that while 68% of consumers feel more control over their app privacy settings than two years ago, 58% are also more willing to share data.
Thought leadership: Sameer Sondhi talks to Mediashotz at DMEXCO 2024 about anonymous targeting on mobile and the power of blimps.
New initiative unites full-funnel support under Verve brand, while enabling the unique benefits of distinct branding- and performance-focused formats and tools.
Thought leadership: AdvertisingWeek interviews Stafaniya Radzinovik about the future of CTV advertising.
New report highlights increased openness to balancing free content access with data-driven advertising, alongside a continued need for greater privacy protection and transparency
Thought leadership: Gaylord Zach, Head of Mobile Product at Verve, looks at why app publishers and advertisers should be proactively preparing for Privacy Sandbox for Android.
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