Performance+ Marketplace formerly PubNative

Turn every tap into potential

Boost impressions and fill rates through a marketplace designed with conversion in mind.

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Get creative with engaging formats that drive performance when and where you need it

Changing privacy regulations on mobile make it harder to target the right audiences. But with Performance+ Marketplace, ID-less environments are rich with opportunities to convert. Tap into proprietary cohorts and engaging formats to monetize every app visitor, all while staying compliant with regulations as they evolve.

Advanced control and compliance

Don’t get swept up in changing privacy standards and audience expectations.

Transparency and control

The open-source SDK allows for complete control over ad rendering, data practices, and customization to fit your specific needs.

Low-churn ad experiences

Pre-cached, buffer-free ads ensure a seamless user experience, reducing churn and enhancing engagement.

Privacy compliance

Stay compliant with GDPR, CCPA, and COPPA, and use Apple’s SKAN and Google’s Privacy Sandbox initiatives for data security.

Scalable and transparent monetization

Your comprehensive solution for maximizing mobile app revenue with advanced targeting capabilities and high-impact ad experiences.

Cost-efficient bidding

Reduce acquisition costs with traffic shaping, powered by sophisticated ML models.

Open-source SDK

Provides complete transparency and customization for ad rendering and data practices.

ML-powered yield optimization

Enhances bidstream value with enriched data signals for better targeting and higher eCPMs.

Optimized monetization strategies

You’ve already got the audience, now you just need the vehicle to transform it into revenue.

Advanced technical infrastructure

The Performance+ Marketplace leverages best-in-class technology to give you an innovative, scalable platform for ad delivery and monetization.

Technical features

Global data centers
Latency-free ad delivery and scalability across NAM, APAC and EU.

IAB OpenRTB compliant
Standardized ad delivery and transparency.

Regulatory Compliance
Compliant with CCPA, GDPR, COPPA and more.

Supports Sellers.json and App-ads.txt

Contextual and cohort categorization
Supports ID-less addressability that are in line with IAB definitions.

Independent measurement partners
Viewability supported by IAB OMSDK, fraud prevention by Human and Pixalate, and attribution with integration with MMPs and Apple’s SKAN/AppAttribution API.

Member of Prebid and IAB Tech Lab

Katie Mcbrien

Systems Engineer

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Katie Mcbrien

Systems Engineer

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