Why ad podding is the future of CTV
Spending on over-the-top (OTT) TV advertising is expected to continue its meteoric growth in 2023, as advertisers look to keep pace with consumer viewing habits while capitalizing on new opportunities in addressability. At the same time, the OTT ad space is maturing from an ad bidding and delivery technology standpoint, opening up new opportunities for publishers to reduce inefficiencies and improve monetization. In this regard, ad podding is an important OTT concept for publishers to understand as they double-down on the growing opportunity. Let’s take a closer look at the basics — and benefits — of ad podding, and why seeking out partners that offer per-pod bidding can help publishers stay ahead of the curve in OTT advertising.
