Back to Basics: Contextual advertising for beginners
Now that cookies and identifiers are taking leave, contextual advertising is back on center. In this article, we’ll shed light on the concept of contextual advertising, and whether it is the answer to a new identity-less era.
Back to Basics: Debunking the myths of mobile programmatic advertising
Mobile programmatic advertising faces many misconceptions and reservations. Learn about the most common myths and how we debunk them here.
