Despite all expectations, ATT opt-ins are on the rise
We reflect on the impact that iOS 14.5 and 14.6 have had on our exchange in this post with insights from publisher FunCorp on their findings.
Verve releases proprietary on-device audience activation technology
Press release: Verve has released ATOM (or Anonymized Targeting on Mobile), a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy.
Day Z for developers: The iOS 14.5 update is here
To mitigate any risks to ad revenue, developers should make sure to follow this checklist as the long-anticipated iOS 14.5 is now released.
Get ID’d: On the road to the new privacy-focused normal
With the move away from the “authenticated internet,” a myriad of privacy-focused, targeting alternatives are now available for advertisers and publishers.
iOS 14 impact: Prepare for the hit with our assessment calculator
iOS 14 Impact Assessment Calculator will help advertisers and publishers determine how much ad revenues will be affected by the iOS 14 update.
iOS 14 resources to help you navigate the changes
We have gathered a set of iOS 14 resources which should bring more light into the post-IDFA darkness for advertisers and publishers alike.
From zero to hero: A user-centric guide to improve opt-in rates in iOS 14
We’ve put together an interactive guide for iOS 14 that will help advertisers and publishers achieve their short term goal: improve opt-in rates.
iOS 14 and SKAdNetwork: Redefining user acquisition as we know it
IDFA changes on iOS 14 will impact the future of user acquisition. Find out what steps performance marketers can take to prepare.
Tackling IDFA Opt-Out With Contextual and Behavioral Targeting
Find out alternative targeting approaches brands can apply to app verticals to serve ads to users when they’re not reliant on Apple’s IDFA.
