How Google Open Bidding helps both advertisers and publishers
Open Bidding lets demand partners compete for ad inventory in a single RTB auction. This connects publishers and premium demand on in-app bidding platforms and offers demand partners equal access to 100% of a publisher’s in-app inventory.
In-app bidding: The future of mobile advertising
Heavy mobile device usage creates undeniable business opportunities for developers and publishers to monetize their apps with in-app advertising. In-app bidding is a natural next step in the evolution from waterfall bidding to header bidding.
