‘Tis the season: Curated deals for year-end campaigns
As the weather cools in Q4, pressure heats up for programmatic media traders to run flawless campaigns, beat KPI targets, manage strict budgets, and handle high-pressure QBRs. Consider this blog our gift to you: a survival guide to year-end programmatic media trading.
The Media Trade Upgrade: Supply chain transparency for programmatic traders
This blog covers everything programmatic media traders need to know about transparency in the advertising supply chain in 2023. We’ll do a (very brief) refresher on the definition of the programmatic supply chain and why it matters to advertising overall. We’ll then spell out exactly what programmatic media traders need to know about how transparency impacts day-to-day media buying and optimizing campaigns.
The Media Trade Upgrade: What programmatic traders need to know about data privacy regulations
Data privacy regulations are increasingly shaping the programmatic media ecosystem. No matter what DSP you prefer in terms of media inventory, user interface, and navigational toggles, all DSPs must comply with GDPR and CCPA regulations. Here’s the quick lowdown of what you need to know about how data privacy regulations impact your day-to-day as a programmatic media trader.
