Cookie loss didn’t kill the web, but AI overviews might
AI Overviews (not cookie loss) pose the real threat to the open web, reshaping search behavior and challenging publishers and advertisers to adapt or risk losing traffic.
Blog
How Rovio rewrote its UA playbook in the post-IDFA era
A conversation with Kentaro Sugiura, Lead UA Manager at Rovio
Blog
Cookie loss didn’t kill the web, but AI overviews might
AI Overviews (not cookie loss) pose the real threat to the open web, reshaping search behavior and challenging publishers and advertisers to adapt or risk losing traffic.
Press
‘The tools are here, and they’re not asking for permission’: Industry reacts as AI steals the show at Cannes Lions
With tech giants using Cannes Lions as a launchpad for their latest gen AI ad tools, this year’s festival felt like a tipping point for the industry. PMW spoke to 20 marketing leaders to take the temperature along the Croisette.
Press
Cookie Loss Didn’t Kill the Web, But AI Overviews Might
The digital advertising industry spent years preparing for the demise of third-party cookies—an event that never fully materialized. But while we were focused on cookies, a much bigger transformation was quietly unfolding: the fundamental shift in how people interact with search engines. AI Overviews.
Press
At Cannes Lions 2025, AI goes from buzzword to benchmark
AI is no longer just a buzzword on the Croisette—it’s the centerpiece of Cannes Lions 2025. Executives across the industry expect AI to be scrutinized not for its novelty but for its real-world utility.
Read the full article at Emarketer.
Press
Cannes Lions predictions 2025: Can AI and creativity work together?
As you prepare for a week on the French Riviera, dive into expert predictions from PMW’s panel of experts on all things Cannes Lions 2025.
Read the full article at Performance Marketing World.
Blog
Navigating connected TV’s inventory share maze
Controlling CTV inventory share isn't as simple as owning the content. Here's how to succeed amidst connected TV's complex inventory ecosystem.
Blog
Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?
The right ad format can make or break campaign performance. Stafaniya Radzivonik tackles the most common questions about which formats work best, and why.
Press
In-App Advertising
With 5.25 billion mobile users worldwide, in-app advertising has become essential for app monetization and user acquisition. This guide explores the mechanics of displaying ads within mobile apps and the ecosystem connecting advertisers with publishers. Industry experts, including Verve CRO Sameer Sondhi, share insights on effective targeting strategies and the future of in-app advertising in 2025 and beyond.
Read the full article at Business of Apps.
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