User acquisition from a transparent mobile DSP perspective: Preparing for 2024
The keys to successful mobile user acquisition (UA) are changing. App developers seeking new users need to understand and embrace transparency, privacy, and contextual targeting. The shift from behavioral to contextual targeting, the implications of SKAdNetwork (SKAN), and the balance between machine learning and human intervention are key factors shaping the industry. In this blog post, we’ll explore these factors and share strategies and best practices for navigating this new terrain in 2023 and beyond.
All about interstitial ads: Learn about these high-impact formats!
Interstitial ads are an ad format that offers a full-screen takeover, usually in-app. Interstitials tend to play during periods of transition — such as between levels of a mobile game, during load screens, or at the top of webpages — so they are considered less intrusive to users. The ads offer a great opportunity to leverage full-screen creative elements, and are often more interactive or involved than other ad formats. For example, many interstitials leverage “playable” elements, rich media elements, or video. As a result, these ads tend to be highly successful for advertisers and engaging for users.
Verve releases proprietary on-device audience activation technology
Press release: Verve has released ATOM (or Anonymized Targeting on Mobile), a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy.
