By Reagan McNameeKing
Verve Group is back in Cologne for DMEXCO 2023! With so many exciting events, sessions, and speakers on the agenda, choosing how to spend your time at Europe’s premier digital marketing and tech expo and conference can be tricky. That’s why we’ve rounded up six top reasons it’s worth your while to spend some time with Verve Group while you’re in Cologne.
1. Supply is not enough.
To create quality ad experiences confidently, brands and advertisers need premium, trustworthy supply. Industry experts like Jounce Media and Pixalate have recently validated Verve Group’s exceptional mobile app and CTV supply. At DMEXCO 2023, we’ll talk about what “premium” really means, and what advertisers should expect from their supply partners.
2. Snag a free toolkit to navigate digital identity.
Turn uncertainty into confidence to navigate an identifier-free future. Our free guide to understanding and choosing identity alternatives is a valuable tool for anyone in advertising or tech. It’s a roadmap to navigating conversations about identity confidently, whether it’s with internal stakeholders or potential vendors. (You can pick it up at Booth D-23 in Hall 7!)
3. Find out how and why to raise the bar for contextual targeting.
Every contextual platform promises to place ads alongside relevant, recent content. But does every platform deliver? New research compared three contextual platforms in a head-to-head campaign.
We’ll share the inside scoop on why the three solutions got very different results.
4. Get creative with #TheArtOfData app, our exclusive collaboration with Getty Images.
Use the power of contextual to transform your moment into personalized digital art. Immerse yourself in #TheArtOfData, an interactive creative experience brought to you in partnership with Getty Images.
You’ll also discover how brands can now engage consumers in high-profile cultural, sports, and entertainment-driven moments across the open internet with Visual Intent, a first-to-market partnership from Getty Images and Verve Group.
5. Discover contextual and CTV innovations in mobile user acquisition.
Recapture iOS downloads and drive results — without relying on device IDs — with the world’s first fully transparent mobile DSP built for contextual. At DMEXCO 2023, we’ll also share innovative ways brands are using CTV to re-engage mobile users.
6. Meet our team!
You can connect with dozens of Verve Group team members at DMEXCO 2023. We’ll have colleagues representing the whole range of our many solutions, including leadership from Verve Group, Smaato, Dataseat, and Match2One.
At DMEXCO 2023, Verve Group is excited to share our newest findings, resources, tools, and inspiration to make media better. Discover the latest innovations in contextual advertising, CTV, mobile, and much more. Let’s connect in Cologne!
Find Verve Group at DMEXCO 2023!
Booth D-23 in Hall 7