Demand Side Platform
Optimizing ad spend is easier than ever
Reduce waste with precision targeting across emerging channels to drive enhanced results in an easy-to-use ad buying platform.
Launch efficient campaigns across mobile, connected TV, digital out of home, and web
Access premium, brand-safe ad inventory in a user-centered tool, right at your fingertips. The Verve Demand Side Platform is a single solution for ad buying, customized to meet your goals with cross-screen media planning and supercharged with 1st and 3rd party data. Our dedicated delivery teams are the cherry on top, acting as your trusted partner to help you exceed your KPIs.
Stronger performance today, built for tomorrow
Advanced targeting and real-time data capabilities deliver real results for every campaign.
Target users in context
Analyze content in real time with proprietary contextual targeting. Deliver highly relevant and timely ads that align precisely with your audience’s immediate interests and needs, even in an ID-less world.
Scale globally across all screen types
Maximize your coverage and impact by reaching more diverse audiences seamlessly across mobile, CTV, DOOH, and web. Gain access to brand-safe inventory on all mediums.
Hit your KPIs with smart algorithms
Reduce waste and boost effectiveness of your campaigns with better ad placements and cost-effective strategies. The end result is better-targeted, more efficient campaigns that boost your overall KPI performance.
Collaborate with the experts
Improve your ad performance by leveraging the local expertise of our dedicated delivery teams, spanning account managers, strategists, and product experts. You’ll also get access to a best-in-class creative services team to transform your standard images into interactive, multi-format creatives.
Diverse advertising applications
Use the Verve Demand Side Platform for a wide range of advertising scenarios, ensuring optimal results across different channels, formats, and tactics.
Channels: CTV, DOOH, mobile, web
Formats: Video, HTML5, full-screen, audio
Targeting strategies: zero-, 1st-, 2nd-, and 3rd-party data, custom audiences, and geo-targeting.
Metrics: CPM
KPI: Brand Lift Surveys
Channels: OLV in/out stream, DOOH, web, mobile
Formats: Video, HTML5, display, audio
Targeting strategies: Hyperlocal, Verve Data, 3rd party data
Metrics: CPM, CPC
KPI: Reach, Brand Lift Surveys
Channels: Web, mobile
Formats: Display, banner
Targeting strategies: 1st-party, cookieless cohort
Metrics: CPA
KPI: ROAS
One-stop shop for end-to-end advertising
The buying marketplace is equipped with features to add efficiency to every step of the advertising process:
Planning
Access a single platform to map out your ad spend across all devices and channels. Our user-friendly, on-screen tools provide precise estimates to accurately map out the most lucrative campaigns possible.
Activation
Activate your first-party CRM data and people-based graphs from identity partners, or use our proprietary audiences to scale across channels and on any media format of your choice.
Optimization
Access high-quality media sourced through direct publisher relationships on our omnichannel marketplaces. Automate inventory management and execute your guaranteed or non-guaranteed cross-channel spends with confidence.
Brands and agencies that trust us
Carbonatix Ltd
“Our collaboration with Verve has significantly boosted our RTB business and programmatic activities. The combination of high-quality and abundant supply, along with the professional and attentive support from our account manager, has been invaluable for our company's growth. Describing Verve in three words, I would say they are professional, responsive, and revenue-oriented. Year after year, Verve’s team has creatively and effectively elevated our partnership to new heights."
Start simplifying your ad spend
Discover how the Verve Demand Side Platform can streamline your advertising strategy and deliver superior support.
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