Report
The 2025 AdTech Debrief Report
A clear, grounded look at where adtech stands right now.
What’s inside
We surveyed publishers, advertisers, and adtech professionals with five direct questions about what actually worked in 2025, what fell short, and what they believe is coming next. Their answers cut through hype and reveal how the industry is adapting to new pressures around privacy, AI, and monetization.
- Which privacy-first solutions truly performed. Find out which targeting and measurement methods practitioners say produced the strongest results, along with the areas where they struggled.
- Where AI delivered real value
How AI-powered monetization and advertising tools improved ROI, workflow, or revenue (and which ones fell flat).
- How brand advertisers handled scale, safety, and impact
The technologies and practices that helped large brand campaigns balance reach, suitability, fraud protection, and measurable results.
- The most memorable innovations of 2025
Campaigns, creative formats, and technical breakthroughs that stood out across the industry.
- What insiders believe is next
Practical perspectives on opportunities for both sell-side and buy-side teams, including new privacy-first approaches, AI-native products, and shifts measuring value.