Objective
MediaLab was looking for a dependable monetization partner that would support them in their mission to enrich and empower consumers in their everyday lives through expansion and acquisitions. With leading apps such as Whisper, Kik, Amino, DatPiff, and Worldstarhiphop in its portfolio, MediaLab wanted to access unique and direct demand and scale its inventory for its collection of popular social apps.
Solution
Verve had previously partnered with Whisper before it became part of MediaLab to deliver excellent performance and personalized account management. After MediaLab expanded its portfolio with newly acquired apps last year, Verve helped the company to monetize a whole range of new supply, from in-app display ads to mobile web.
Verve provided swift customer support and high-quality US demand which helped MediaLab to scale its inventory for its iOS and Android apps, to become one of their top 3 demand partners. MediaLab saw a 30% increase in eCPM lift and a revenue increase of 300% year-over-year after ramping up its partnership with Verve and adding more supply.
As one of our top 3 partners, Verve Group has provided strong demand that helps promote a more competitive bid landscape in our inventory. Verve Group has all of the formats we support and has proven to be a reliable and proactive partner of ours.
