Thought leadership: Publishers and advertisers have myriad options when it comes to sustainable addressability solutions, but which are they prioritizing?
Thought leadership: It’s time for publishers to start advocating for on-device cohorts.
Thought leadership: David Philippson, CEO & Co-Founder of Dataseat, discusses what Apple’s AdAttributionKit might mean for the mobile gaming industry.
Thought leadership: Paul Hayton, CTO and Co-Founder of Dataseat, looks at why a fingerprinting ban is needed and what form it might take.
Thought leadership: This year’s CTV guide looks at how the CTV market is developing, what’s working, and which developments are shaping the industry.
In the news: The industry experienced a flurry of M&A activity last month, including mobile ad-tech company Verve acquiring Jun Group for $185 million.
In the news: Verve was named one of the top user acquisition platforms of 2024.
In the news: Verve has appointed Alex Stil as its new Chief Commercial Officer to lead the expansion of the demand side business.
In the news: Verve has appointed Alex Stil to Chief Commercial Officer. Stil will be responsible for leading the strategic expansion of the demand side of the business.
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