The State of iOS 14.5+: Why eCPMs on Android are surpassing iOS
We are taking another look at adoption rates of iOS versions 14.5+, IDFA opt-in rates, and the fluctuation of eCPMs on Verve’s mobile exchange.
Despite all expectations, ATT opt-ins are on the rise
We reflect on the impact that iOS 14.5 and 14.6 have had on our exchange in this post with insights from publisher FunCorp on their findings.