What Apple’s SKAN 5.0 means for marketers
Apple began enforcing privacy manifests in May 2024, and SKAN 5.0 is likely around the corner. What does this mean for iOS app marketers?
How advertisers can drive mobile performance after iOS Privacy Manifest enforcement
It’s official: Apple will begin to enforce privacy manifests on May 1, 2024. Apple’s new policy will shake up mobile app marketing in particular, because privacy manifests serve Apple’s end goal of restricting probabilistic attribution and ending fingerprinting.
Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?
Apple is further expanding on providing app store customers with more visibility into the use of their data. The end goal is to make sure that an app user has full understanding and control over what data they share, and that users aren’t unwillingly paying with their data for the app content they consume. Below, we explain how this is achieved by Privacy Manifests, required reasons API process, and other privacy tools included with iOS 17. We will take a look at the implications around third-party SDKs, both from an app developer’s and an SSP’s perspective, and provide examples as Verve is getting ready to support the new privacy measures.
