Introducing HyBid SDK 3.0: Your fast lane to performance in a privacy-first world
We are thrilled to unveil the new HyBid SDK 3.0. This release marks a significant landmark in our efforts to enhance app monetization while prioritizing user privacy and data security. The new HyBid SDK significantly enhances full-screen ad experiences and addresses monetization hurdles for ID-less users. What’s new in HyBid SDK 3.0? Let’s unpack some of the major features and that makes this version the most important upgrade for our publisher partners. Introducing industry-first, ID-less user monetization for mobile HyBid SDK 3.0 comes bundled with ATOM 3.0 — no integration hassles. Publishers can now ensure 100% addressability using ATOM cohorts that are generated on the device, securely, using advanced machine learning models. ATOM 3.0 enriches every ad request with these predictive cohorts, allowing buyers to target their users with better relevance and precision, thereby increasing the value of your users and your eCPMs. ATOM is now exclusively available on the iOS SDK and will soon be extended to Android. Want to learn more about ATOM 3.0? Check out AdExchanger’s feature story about the launch, our press announcement, or this deep dive blog about how it works. Better video ad rendering, lower churn, higher eCPMs HyBid SDK 3.0 offers newly-refreshed ad templates to support features that balance performance of the campaigns and the ad experience within the app. The rendering experience is powered by: SKOverlay StoreKit Auto Open Custom End Cards Custom CTA (call to action) Stay in control with an open-source SDK The HyBid SDK 3.0 is also one of the few premium SDKs in the market that provides open and modular technology to simplify monetization for publishers. HyBid SDK 3.0 is available as an open-source solution on GitHub. By opening up our code, we grant developers transparent insights into the SDK data and security practices, unlocking access to agile feedback loops with our development team. Verve also collaborates actively on open-source Prebid projects to make new tech accessible to the larger publisher community, along with our peers in the industry. Stay ahead of fast-changing privacy regulations As with previous versions, HyBid SDK 3.0 supports and complies with all regional and OEM-enforced privacy regulations. HyBid SDK 3.0 supports the latest iOS updates on SKAN, as well as privacy manifests. On Android, we are currently testing Privacy Sandbox as beta partners with Google. Get started with HyBid SDK 3.0 HyBid SDK 3.0 is now available for iOS and Android users. We strongly recommend that all publishers stay updated to the latest version of our SDK. Reach out to your dedicated account manager should you have any questions.
Verve’s in-app marketplace drives 256% revenue uplift on APS
Verve, one of the fastest-growing SSPs for mobile and connected TV and a part of Media and Games Invest, is excited to share the strong performance of its in-app marketplace PubNative on Amazon Publisher Services, according to a recent case study published by Amazon Publisher Services (APS). In 18 months, Verve’s in-app marketplace PubNative has seen a 256% increase in revenue on APS. The catalyst for this was APS’s broad reach in 70 regions worldwide, combined with Verve’s global footprint and the differentiated demand Verve offers through its privacy-first and performance-centric platform.
