Back to Basics: Open box of opportunities with open-source SDK
What is an open-source SDK? Learn how it can help app developers integrate ads, monetize their apps, and ensure stability, security, and efficiency in ad rendering.
The Media Trade Upgrade: Supply chain transparency for programmatic traders
This blog covers everything programmatic media traders need to know about transparency in the advertising supply chain in 2023. We’ll do a (very brief) refresher on the definition of the programmatic supply chain and why it matters to advertising overall. We’ll then spell out exactly what programmatic media traders need to know about how transparency impacts day-to-day media buying and optimizing campaigns.
