Verve DSP (Formerly Platform161)
Buying Suite With Endless Possibilities
Experience programmatic activation that’s modular, rapid, and affordable.
One Size Does Not Fit All
No two media planners or buyers are alike. Your budget, objectives, data assets, creatives, targeting, and reporting are different. Therefore, we offer the flexibility to customize a DSP to your campaign needs and operational outcomes with additional modules and flexible APIs to build the DSP that fits your goals.
Intuitive Campaign Management UI
From Discovery to Purchase, Plan and Deliver Outcomes at Every Step
Unify your marketing budget optimally, across all devices and digital channels. Streamline your brand presence through key decision stages in the customer journey.
- User acquisition
- Programmatic guaranteed
- Private marketplace
- Open marketplace
Effortless Media and Data Activation
Activate your first-party CRM data and people-based graphs from identity partners, or use our proprietary audiences at scale across channels and on any media format of your choice.
- First-Party CRM
- Identity graphs
- Proprietary audiences
Access high-quality media sourced through direct publisher relationships on our omnichannel marketplaces. Automate inventory management and execute your guaranteed or non-guaranteed cross-channel spends with confidence.
- CPA, CPC, CPE, CPM, CPI
- Video completion rate
- Creative optimization
Privacy-Centric Audiences That Beat Cookies and Identifiers
Get a complete range of privacy-centric audiences built from consented data signals and curated from our first-party and third-party inventory sources.
Powered by Outcome-Driven, Glass Box AI
No Matter What Your Goals Are, We Have a Solution
When it comes to driving campaign results, it’s critical to have proven solutions that have helped brands capture the attention of their audiences globally.
Here’s How Leading Brands Deliver Success With Verve
Hövding Increases Sales by 30% With First Programmatic DOOH Campaign With Verve Group
Turkish Airlines Increases Engagement With Intercontinental DOOH Campaign
How Toyota Used Programmatic OOH to Give Hybrid Car Sales a Huge Boost
Otrinatura Embarks On a
Cross-Channel Campaign With Verve Group
More Than Just Technology
We put our hearts and minds behind your success. Get access to dedicated growth, tech, and creative experts who will guide you with best practices to stay ahead of the curve, every single day.
Flexible, Affordable, and Transparent — There’s Something for Everyone
Choose from our custom range of service solutions, whether you are a small, medium or enterprise customer.
Verve DSP is a modular and flexible programmatic buying suite offering brands and agencies a multitude of solutions to reach their audiences.