Contextual advertising is everywhere – but choosing the right adtech vendor is key

In the news: A breakthrough experiment by Verve reveals how contextual adtech needs new targeting methods to solve today’s advertising problems.

In the news: As the web abandons third-party cookies, advertisers desperately need an alternative to behavioral targeting. A breakthrough experiment reveals how contextual adtech needs new targeting methods to solve today’s advertising problems.

Read the full article here.

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